MARKETING
ILLUSTRATOR
PART-TIME JOB
SEP 2024–2025
OVERVIEW
Punchy marketing material promoting Unitrans bus services
ASUCD Unitrans is a student-run bus system at UC Davis that provides public transportation for the Davis community. Our marketing primarily targets busy college students to communicate service changes and announcements.
OBJECTIVES
Balance creativity with established brand requirements.
Design for clarity, readability, and accessibility at varying distances.
Use hierarchy and imagery to capture user retention.
Create engaging visuals that reflect Unitrans's friendly and approachable image.
BRANDING GUIDELINES
Adhering to the company's brand guidelines
Unitrans has very simple branding guidelines with only a typeface, color, and logo requirement. With such few restrictions, I was given a lot of creative freedom in my designs.
HOLIDAY SERVICE ANNOUNCEMENTS
Updating riders on holiday service changes with printed and digital media
Upcoming holiday services changes designed with clear dates and large themed graphics to be viewed outdoors at bus terminals. We used a plotter machine for colored printing large posters and A-frames. These announcements encompassed flyers, posters, A-frames, and social media.
EVENT SERVICE ANNOUNCEMENTS
Bus service announcements for on-campus events
Campus event service announcements were inspired by the event's theme or visual identity. They emphasized clear event information and simplified service changes for easy comprehension. Event service changes were mainly conveyed through social media, flyers, posters, and brochures.
IN-HOUSE UNITRANS
Designing lasting materials for Unitrans
In-house materials for Unitrans buses, employees, and the main office. I prioritized hierarchy for easy skimming and emphasized the bold Unitrans red to showcase the company's friendly branding.
These projects ranged from employee badges, to wayfinding, to vinyl stickers, bus signs, A-frames, flyers, posters, and social media.
ITERATION TWO FEEDBACK:
Judge/Jury still felt very passive and distracted.
Jury felt like observers and not active players.
Attorneys forget about the Crime and go on tangents.
Good prompting so far, heavily reliant on player performance. Should utilize real debate structures.
IN-HOUSE UNITRANS
Designing lasting materials for Unitrans
In-house materials for Unitrans buses, employees, and the main office. I prioritized hierarchy for easy skimming and emphasized the bold Unitrans red to showcase the company's friendly branding.
These projects ranged from employee badges, to wayfinding, to vinyl stickers, bus signs, A-frames, flyers, posters, and social media.
WAYFINDING SIGNAGE
Simplifying navigation for Unitrans office visitors
In collaboration with two other UC Davis programs, I was tasked with developing various wayfinding signage that directed visitors to each respective program room. The signage were printed vinyl stickers pasted to the wall and an acrylic plaque mounted at a staircase.
WINTER HIRING CAMPAIGN
Countering winter themes with a bold Unitrans red hiring campaign
During the Winter and Spring 2025 quarter, I was tasked to design the Unitrans driver hiring campaign, spanning across flyers, posters, A-frames, lawn signs, and social media posts. In contrast to the wintery themes present throughout campus advertisements at the time, I instead utilized the brand's red in a bold, dynamic, collage-esque design to immediately grab attention. This was achieved by focusing on hierarchy in the main title and bus image, using a consistent contrasting palette, and developing a sense of movement throughout.
The campaign was met with very positive reception through social media and viewer feedback.
